Josie Gibson, Susanna Reid, Jamelia, Nicky Byrne, Beth Tweddle, Richard Madeley, Piers Morgan, Nancy Dell'Olio, Rebecca Ferguson and Vogue Williams have pledged their support for Good Morning Britain's #SelfieEsteem campaign, which is encouraging viewers to share the first selfie they take, unfiltered, on social media with the hashtag #SelfieEsteem.

Gibson commented 'I don't think I'm the only person in the country who has suffered from low self esteem, I know that some of the most beautiful women have got no self esteem at all and when you've got low self esteem it doesn't just ruin relationships, it also affects your life. I've been invited to amazing events - I've not gone because I've couldn't find anything to wear, I've got such low self esteem and you compare yourself to all these people in their nice little bodycons, looking great and you think "oh I don't belong there"'.